130R takes its name from the curve at the Suzuka Circuit in Japan, which is considered one of the most thrilling corners in motorsports and motorcycling due to its perfect 130-degree angle. Under this name, the brand sells helmets for all riding styles.
The objective in this project was to create a visual identity that stands out and conveys the freshness, modernity, and safety that the brand represents. To achieve this, a variety of formats were developed, ranging from videos and social media assets to apparel and packaging.
