Floral is a florist that aims to convey an image of elegance, warmth, professionalism, and modernity. With these core values as the foundation, a visual identity was developed that not only reflects the brand’s essence but also creates an emotional connection with its target audience. Every visual element was carefully considered—from the typography and color palette to the graphic components—all designed to project a brand that is both sophisticated and approachable, reliable yet fresh. The result is a cohesive and visually appealing identity that aligns perfectly with Floral's personality and allows it to stand out in today’s floral market.
