Development of the Visual Identity of
a Leading Company

Motocard is the leading motorcycle apparel company in Europe. From being a family business to becoming a multinational with more than 22 stores worldwide and millions of monthly online users, Motocard is a true reference in the world of motorcycling. As one of the designers on the team, the goal is to find a style that aligns with the company and its target audience. Therefore, a fresh and modern style is chosen to convey the dynamism and sportiness of the motor and two-wheel world.

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